I’m originally from Brazil, where I accidentally stumbled into entrepreneurship thanks to my mom — a powerhouse businesswoman who always told me, “One day, you’ll run your own thing.” She wasn’t wrong. I started a jewelry e-store, then ran a small family restaurant (mostly during COVID), all before realizing I’d actually been building businesses my whole life.​

After the pandemic, I packed my bags and moved to the U.S. — and I’ve been living in the Bay Area for the past two years. Since then, I’ve gone back to school to study communication (which I love!), met the love of my life, and we recently got married. 

Outside of organizing homes, you’ll find me cooking homemade meals, planning a beach escape, playing pickleball, or in the sand for some beach volleyball. I’m also low-key obsessed with branding and marketing — so if you see a beautifully labeled pantry on Instagram, there’s a 99% chance I squealed while organizing it.

Building OWL has been about more than tidy drawers — it’s about helping people find calm, beauty, and a little more joy in their everyday routines. I believe that when your space works for you, life feels a little lighter. And that’s what I’m here to create — one (Pinterest-worthy) drawer at a time.